Immersive television and the feeling of “being there"

Last 20 and 21 of January i2CAT kicked-off the TV immersive project Immersia TV with a Budget of 3.8M and funded by the European Commission.

i2CAT coordinates an innovative Project that will offer end-users a coherent audiovisual experience across head mounted displays, second screens and the traditional TV set, instead of having their attention divided across them.

A consortium composed by 8 entities as: i2CAT iMinds, Cinegy, PSNC, Lichtbox, VideoStitch, École Polytéchnique Fédérale de Lausanne and VRT will develop a novel form of broadcast omnidirectional video content production and delivery.

ImmersiaTV project presents a novel form of broadcast omnidirectional video content production and delivery.

This novel kind of content will seamlessly integrate with and further augment traditional TV and second display consumer habits.  ImmersiaTV will assemble an end-to-end toolset covering the entire audiovisual value chain: immersive production tools, support for omnidirectional cameras, including ultra-high definition and high dynamic range images, and adaptive content coding and delivery, and demonstrate it through 3 pilot demonstrations addressing both on-demand and live content delivery.

ImmersiaTV project will create new forms of digital storytelling and broadcast production that, by putting omnidirectional video at the center of the creation, production and distribution of broadcast content, delivers an all-encompassing experience that integrates the specificities of immersive displays, and the feeling of “being there”, within the contemporary living room. 

 

Why ImmersiaTV?

The majority of European TV consumers now watch TV programs in a multi-display environment. Second screens -mostly smartphones, tablets or laptops- are generally used to check information not directly related to the events in the TV content being watched. As a result, the attention of the audience is generally divided between these different streams of information. Broadcasters have tried to orchestrate all these different rendering platforms to complement each other consistently. However, their success is limited, and this limited success is due, at least in part, to the very different formats in which information is delivered (web-based texts, mobile apps, traditional broadcast television… ).

In this context, the arrival of immersive head-mounted displays to the consumer market introduces new possibilities, but also poses new challenges. Immersive displays impose radically different audience requirements compared to traditional broadcast TV and social media.

 

The project coordinated by i2CAT has other 7 partners:

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